人间正道是沧桑

优思益代工厂曾38次抽检均合格，撕开保健品行业“假洋牌”遮羞布_我的网站

一 |     Editor's Note:
Ahead of the opening of the 2026 World AI Conference and High-Level Meeting on Global AI Governance, Chinese AI start-up Moonshot AI released its Kimi K3 large language model. As the world's largest open-source model by parameter count to date, this launch marks a significant step forward in the development of China's artificial intelligence models.
From the C919 airliner soaring into the skies to Unitree's humanoid robots stealing the show; from DeepSeek pushing the AI frontier to Moonshot AI's landmark unveiling of Kimi K3 - China's wave of homegrown innovations has dominated global headlines in recent years, delivering a steady stream of breakthroughs.
At a meeting in Beijing that brought together the national science and technology award conference, the general assemblies of the members of the Chinese Academy of Sciences (CAS) and the Chinese Academy of Engineering (CAE), and the 11th national congress of the China Association for Science and Technology in July, Chinese President Xi Jinping, also general secretary of the Communist Party of China (CPC) Central Committee and chairman of the Central Military Commission, stressed that the 15th Five-Year Plan period (2026-2030) is a critical phase for tackling tough challenges in building up the country's strength in science and technology.
"We must seize the historic opportunity, rise to the challenges of the times, accelerate efforts to achieve high-level self-reliance and strength in science and technology, and make steady progress toward the 2035 goal of becoming a leading country in science and technology," he said.
In the article "Strive for Greater Strength and Self-Reliance in Science and Technology" included in the fourth volume of Xi Jinping: The Governance of China, Xi pointed out, "Through years of endeavor, our country's overall strength in science and technology has improved substantially. We therefore have a solid foundation, and are fully confident in our ability to seize the opportunities offered by the new revolution in science, technology and industry to achieve greater results." The article also mentioned that "We should participate to the full in global science and technology governance, contribute Chinese wisdom, and shape a philosophy of technology for good purposes, so that science and technology better serve human wellbeing, and enable China's science and technology industry to contribute more to building a global community of shared future." 
In the 27th installment of the special series "Decoding the Book Xi Jinping: The Governance of China," the Global Times, along with the People's Daily Overseas Edition, continues to invite Chinese and foreign scholars, translators of Xi's works, practitioners with firsthand experience, and international readers to focus on the theme of striving for greater strength and self-reliance in science and technology. Together, they share views on China's tech growth, governance principles, and global cooperation in science and technology.
This is the 25th installment of "Practitioners' Insights." We turn our focus to a "digital track" laid for China's industrial internet: the Industrial Internet Identifier Resolution System. A decade ago, when a research team at the China Academy of Information and Communications Technology (CAICT) took on the task, the prevailing view in the industry was that it was "almost impossible." At that time, China had neither a strong voice in international standard-setting nor a deep technological foundation, yet it set out to build a self-reliant and controllable digital identity infrastructure spanning the entire industrial chain.
Today, the system's core indicators rank among the world's best, and its application scale is the largest globally. From dependence to autonomy, from "follower" to "pacesetter," the leap was made possible by the unwavering footsteps of Chinese researchers on the path toward high-level scientific and technological self-reliance and self-strengthening.

    Photo: VCGIt was 11 pm in the laboratory, and the lights were still on. Liu Hongyan sat at his workstation, watching lines of code and logs scroll densely across the screen. It was his third consecutive night on duty. The system had just completed a major iteration, and as a key member of the R&D team, Liu had to make sure every module was running stably.
At daybreak, in an electric-vehicle factory, the assembly line was operating at full capacity. Each freshly produced power battery was assigned a special "ID" code. That code would stay with the battery as it entered storage, was loaded onto vehicles and hit the road, accompanying it through its entire lifecycle.
From the laboratory to the factory, this invisible data flow connects every stage of production, circulation, use and recycling across industries. And the underlying infrastructure making all of this possible is the "Industrial Internet Identifier Resolution System," which Liu and his colleagues helped build.
In simple terms, the system is like a "digital ID card plus navigation system" for the industrial world. In the real world, everyone has an identity card and every address has a street number; on the internet, every website has a domain name. Likewise, in the era of the industrial internet, every device, component, product and piece of data needs a unique, trustworthy and resolvable digital identity.
The Industrial Internet Identifier Resolution System is China's national-level digital infrastructure that supports the generation, query, circulation and management of those digital identities. Built and operated over nearly a decade under the leadership of CAICT, the system has become a fully self-reliant and controllable "digital track" serving China's industrial internet.
In the article "Build China into a Sci-Tech Powerhouse" included in Volume IV of Xi Jinping: The Governance of China, Chinese President Xi Jinping emphasized "increasing our country's strength and self-reliance in science and technology, and keeping us well-positioned in vital areas of science, technology and development."
Looking back on the decade-long campaign, Gao Qi, deputy chief engineer at CAICT's Industrial Internet and Internet of Things Research Institute, feels this especially deeply.
"As a critical piece of digital infrastructure, the Industrial Internet Identifier Resolution System is a vivid embodiment of this important principle in the field of industrial digitalization," Gao told the Global Times. What this system carries is precisely the historic mission of safeguarding the lifeline of China's digital industry, and achieving industrial self-reliance and controllability, he said.
Pioneering in uncharted territory
Fast-forward to 2015.
By then, Liu had only recently joined the CAICT. Before that, his work had focused mainly on developing software for internet domain-name resolution, so he already had a basic understanding of the underlying logic of "resolution." But when he was assigned to take part in planning and building China's Industrial Internet Identifier Resolution System, he knew immediately that this was something entirely different.
At the outset of the project, the most pressing challenge was a classic "chokepoint" problem. China gained full access to the global internet in 1994, which essentially meant the comprehensive adoption of technical protocols, industrial ecosystems and governance rules developed elsewhere. Building a Chinese-owned, independent and controllable identifier resolution system was not a matter of filling in a single missing technology. It meant creating an entire system from scratch. At the time, many in the industry believed the challenge was enormous, and some even said it was "practically impossible."
Why? Gao, one of the key strategic drivers behind the system, recalled that the challenge came on three levels.
First, China then lacked a voice in international standards and had little deep technical accumulation of its own, yet it was expected to build a system capable of covering the entire industrial chain and interoperating with dozens of heterogeneous systems. The technical difficulty was immense.
Second, in a landscape long reliant on foreign technologies, persuading tens of thousands of enterprises to adopt domestic identifiers was an enormous challenge in terms of industrial deployment and promotion. Many people dismissed the idea as sheer fantasy.
Third, with no clear expectation of return on investment, who would take responsibility for pushing the project forward and explore a sustainable operating model?
Gao said that from the project feasibility study stage, the team was thinking simultaneously about the technical roadmap, the system architecture and the industrial ecosystem as a closed loop. "We had to break through core technologies, but we also had to design a mechanism that would ensure companies would be willing to connect to the system and able to benefit from it," he recalled.
On the front line, Liu felt the pressure in a direct and concrete way. Time was tight, the mission was heavy and there was no ready-made experience to copy. Everything had to be researched and designed at the same time, developed and verified in parallel.
"There was also the pressure on the team," Liu told the Global Times. With the team under intense pressure, uncertainty in direction or repeated setbacks could easily cause anxiety among engineers. As both the leader of a development group and the person responsible for core module development, Liu had to solve technical problems while also keeping the team's pace steady.
The work was tense, but Liu felt calm and confident. "The project had already been thoroughly validated by experts and academicians in China, so the direction was clear. What we, as R&D personnel, needed to do was find a way to bring the design goals to life in the system," he said.
It was precisely this belief - the direction is clear, just keep moving forward - that sustained the team as it navigated uncharted territory step by step.
The road from zero to one is never smooth. Liu recalled a particularly tough test the team faced on the eve of deployment, just before the system was to go live. That day, testers suddenly reported a performance bottleneck. It was not a single-point failure; it was the kind of problem that rippled through the entire system, bringing many functions to a standstill. From morning until late at night, then from the early hours until daybreak, Liu and his teammates combed through the code line by line and tested again and again.
"As the launch drew near, it felt like the pressure had automatically spread to everyone," said Liu. "Everyone was staring intently at the system, and no one felt sleepy."
Finally, the problem was precisely identified and fixed. When the testers said the system had "passed," there were no cheers or high-fives. They simply exchanged glances and smiled. "That smile wasn't one of relief. It was the kind of smile that comes after winning a hard-fought battle," Liu told the Global Times. "I was really happy at that moment. Not just because the problem was solved and the system could go live, but because I confirmed something even more important: our team had cohesion. When it mattered most, we didn't fall apart. We could take on the toughest fights."
After countless days and nights, this group of Chinese engineers laid down a solid foundation for China's high-quality industrial development with technology and conviction. The "digital track" was finally in place.
Serve the industrial chain
In the "Build China into a Sci-Tech Powerhouse" included in Volume IV of Xi Jinping: The Governance of China, Xi noted that, "we should make solid efforts to promote the deep integration of sci-tech innovation and industrial innovation, and boost new quality productive forces."
On July 8, at a meeting that brought together the national science and technology award conference, the general assemblies of the members of the Chinese Academy of Sciences and the Chinese Academy of Engineering, and the 11th national congress of the China Association for Science and Technology, Xi further emphasized the need to promote the deep integration of sci-tech innovation with industrial innovation, opening up channels for accelerating the transformation of sci-tech achievements into real productive forces.
The value of technological innovation must ultimately be reflected in industry. From the very beginning, the Industrial Internet Identification and Resolution System was never designed to "publish papers." It was designed to address longstanding pain points in the development of the real economy.
According to Gao, enterprises have long faced three common challenges in the process of digital and intelligent transformation: data could not be found because different systems lacked a unified identity; data could not be connected because cross-company mutual recognition was absent; and data could not be put to good use because intelligent decision-making could not be formed. The Industrial Internet Identifier Resolution System was built precisely to tackle these three issues and provide foundational capabilities.
But for a new technology to truly integrate into industry, writing code in front of a computer is not enough. Over the past decade, Gao has led his team on repeated visits to key industries, pushing the system from "technically feasible" to "commercially usable." Liu and his colleagues have also visited many factory workshops and spoken face-to-face with business owners.
"Back in the office, what we saw were system metrics, interfaces, logs and data," Liu said. "But once we were on site, we saw individual parts, production lines and real business processes. It felt completely different."
During field research at enterprises, Liu and his coworkers witnessed firsthand how the system they had helped develop was enabling data connectivity across systems on production lines. They also learned that, in areas such as quality traceability, product management and supply-chain coordination, the system was helping companies reduce management costs and defect rates.
"At that moment, I felt that the identifiers were no longer just something on paper or on a platform - they were really being put to use. And once they start being used, they can go deeper and spread further," Liu recalled. As an R&D engineer, Liu said he felt proud to see companies using the system he had helped develop on the ground. "The late nights and the pressure we went through were all worth it."
Stories like this are countless in the system's rollout. In the new-energy vehicle sector, for example, unified identifiers give each battery pack a unique identity, allowing it to be "recognizable at all times and traceable throughout the chain." In high-end equipment manufacturing, data generated during the operation of large machinery is uploaded in real time through the system and analyzed to predict failure risks, enabling maintenance to be arranged in advance. In the pharmaceutical industry, identifiers make it possible to trace medicines through the entire process: from factory to pharmacy, every box can be verified.
Gao said that he is pleased to see more and more companies have shifted from "I have to use it" to "I want to use it." He told the Global Times the system not only helps enterprises cut costs and improve efficiency in practice, but more importantly, "some scenarios that used to rely on foreign identifier systems are now being gradually replaced by our independently controllable system."
From 'follower' to 'pacesetter'
A decade of dedicated work has yielded a remarkable harvest for China's Industrial Internet Identifier Resolution System.
The system now comprises 407 second-level nodes and more than 600,000 connected enterprises; the number of registered identities has surpassed 700 billion, with core indicators ranking among the world's best. The system has been deeply deployed across more than 40 industries, including automotive, electronics, pharmaceuticals and equipment manufacturing, and now covers every province on the Chinese mainland. Viewed globally, it has become one of the largest industrial internet identifier practices in terms of scale, the broadest in application and the most mature in industrial ecosystem.
Looking back on the past decade, Gao summed up the system's journey from "almost impossible" to global leadership as four key leaps.
The first was a strategic breakthrough, when the state explicitly incorporated the identity resolution system into its national strategy and completed the top-level design. The second was a technological breakthrough, marked by the independently designed national top-node architecture and advances in core protocols. The third was large-scale rollout, achieved through the innovative three-tier structure of national top nodes, second-level nodes and enterprise nodes. The fourth was value realization, as identities evolved from simply "enabling connectivity" to "creating value," with deep integration into blockchain, AI and other emerging technologies.
Each leap was driven not by chance, but by the coordinated advancement of technology, industry and ecosystem development. "We did not just build a system. We explored a China-specific path characterized by national strategic guidance, breakthroughs led by research institutions, industry leadership from enterprises and ecosystem co-construction across the industrial chain," Gao told the Global Times.
In Gao's view, the most essential "code" behind the building of this system is a steadfast commitment to greater self-reliance and strength in science and technology. "We did not simply copy foreign technologies. Instead, we focused on national strategic needs and pursued independent innovation, advancing basic research, key technological breakthroughs and industrial applications in parallel."
On July 8, at the meeting bringing together the national science and technology award conference, the general assemblies of the members of the Chinese Academy of Sciences and the Chinese Academy of Engineering, and the 11th national congress of the China Association for Science and Technology, Xi underscored that, "We must seize the historic opportunity, rise to the challenges of the times, accelerate efforts to achieve high-level self-reliance and strength in science and technology, and make steady progress toward the 2035 goal of becoming a leading country in science and technology."
In the field of the Industrial Internet Identifier Resolution System, China has, over the course of 10 years, transformed itself from a passive "follower" in global internet rules into a "pacesetter," completing the full journey from following, to running alongside, to leading in some areas.
Gao said the greatest significance of building this system lies not only in creating an independent infrastructure, but in forging a development path with Chinese characteristics. "Having our own identifier system means China can participate more proactively in global digital governance and contribute Chinese wisdom in new areas such as trusted identity, trusted data and intelligent interconnectivity, while providing a more solid technological foundation for building a community with a shared future in cyberspace."
On another ordinary evening at work, Liu's desk lamp was still on. He was fine-tuning a new data exchange protocol, while test results flickered continuously across his screen. Nights like this have long become routine for him.
Outside the window, the lights of the city were coming on one by one. Behind him, countless streams of data were flowing, being parsed and transmitted through the system - traces left by products across the global industrial chain, and the digital imprint of China's manufacturing sector as it moves toward high-quality development.
"I work on identity (system) for a day; I'll work on it for a lifetime." That is a phrase Liu often repeats. He says the road from "zero" to "one" has already been carved out; what matters now is to set out once again from "one." Beyond that road lies an even faster digital frontier.
。    

　    一键部署OpenClaw        近日，央视曝光的一则调查报道引发轩然大波：长期占据天猫、抖音等平台销量榜首的叶黄素保健品“澳洲优思益”（YouthIt），其标注的澳大利亚墨尔本工厂地址，实地探访竟是一家汽车维修站，附近居民从未听闻所谓的保健品工厂。在负责该产品营销策划的杭州索象营销策划有限公司，有工作人员向记者坦言：“说白了这是广东广州的一家公司，产品也是广州的，只是我们把它包装成了澳洲的。”    然而，令人啼笑皆非的是，在品牌故事全线造假的背后，这家名为“优思益”的产品，却有一个“合格”的底牌。天眼查食品安全信息显示，其国内代工厂——位于安徽马鞍山的仙乐健康科技（安徽）有限公司，曾被食品安全监管部门抽检38次，结果均为合格。仙乐健康是国内营养健康食品CDMO龙头企业，为上市企业仙乐健康（300791.SZ）全资子公司，在中国、欧洲、美国建有七大生产基地和五大研发中心。    产品质量安全与品牌身份造假，在“优思益”身上形成了惊人的反差。“安全的是产品，骗人的是身份”——这正是“假洋牌”现象的典型症结。据测算，优思益蓝莓叶黄素胶囊售价高达293元至434元人民币，而仙乐健康2024年财报显示整体毛利率接近40%，意味着优思益从代工厂拿货的价格极低。

二 | 有业内人士估算，30元国产货贴牌后可以卖到400元，溢价超过十倍。    全链条造假：从奖项到专家到平台，每一步都是“精心设计”    优思益的造假，并非某个环节的“疏忽”，而是一条分工明确、环环相扣的完整产业链。据调查，国内工厂完成生产后，委托营销公司将产品“洋品牌化”，编造海外研发、认证等虚假背景，花费数万元购买国际奖项，聘请外籍人士冒充医生、教授背书，在小红书、抖音等平台投放大量“种草”笔记，邀请明星推广营销，最后通过保税仓“洗白”，伪装成进口产品发货。    商务部中国国际电子商务中心电商首席专家李鸣涛向记者分析，这一模式本质上是“跨境一日游”：品牌方委托国内生产商生产，将产品申报出口至境外，随后“改头换面”包装成澳洲产品，再通过跨境电商形式“进口”回国内保税仓，最后上架电商平台销售。“品牌故事是编的、国际大奖是买的、专家网红是雇的。

三 | ”央视记者在调查中如此总结。    优思益宣称获得的“2024蒙特国际高品质大奖”金奖，被营销方证实为付费申请包装的结果，单项奖项的成本仅需2万元至3万元人民币。这种被营销界描述为“食品界诺贝尔奖”的头衔，实际上已成为假洋品牌“镀金”的标准化流程。

四 |     在这条造假链条中，带货明星和主播扮演了关键的信任传递角色。曾为优思益代言的陈妍希、明道、李若彤、曾舜晞等多位明星事后相继致歉，明道在道歉中承认“忽视了产品原产地核查”。“与辉同行”直播间表示可为消费者订单先行垫付全额退款。但当直播间里的大明星以“澳洲进口”“精准营养”的话术反复推销，消费者的理性判断又怎能不被击溃？    监管为何失守？平台审核形同虚设，跨境“法外之地”亟待填补    优思益长期霸占电商平台销量冠军，累计销量超过600万瓶，在多个平台“进口叶黄素品牌榜”上排名第一。一个产品从生产到销售涉及品牌方、代工厂、营销公司、电商平台、带货主播等多个环节，却没有任何一个环节“拦”住它——这究竟是监管链条的断裂，还是整个行业生态的集体失语？    跨境电商的监管困境，首先来自“九龙治水”的权力分散。

五 | 有分析指出，跨境进口商品采购、仓储、物流运输等关键环节均在境外，国内监管部门对境外生产源头的资质核查、原产地认证几乎无法实时掌握。

六 | “看得见的管不着，管得着的看不见”，不法企业正是利用这种信息不对称进行“贴牌”“换标”操作。    更关键的是平台审核的漏洞。优专家指出指出，平台未能识别出那些虽有正规进口报关单、实则为“出口一日游”的假冒进口商品。

七 | 当前平台对商家的资质审核往往仅停留在纸面材料核查，缺乏对商品真实来源的实质性穿透审查。以“数据安全”“品牌隐私”为由拒绝向消费者提供工厂信息，更让消费者的知情权沦为空谈。    4月2日，事件曝光次日，国务院食安办、市场监管总局、海关总署已对涉及“优思益”违规营销的抖音、淘天、小红书3家平台企业进行约谈，要求强化平台内在售商品管理，加大不良信息处理力度。随后，广东市场监管、海关、公安三部门联合行动，对“优思益”所属的广州雅拉源健康产业有限公司展开调查。    “假洋牌”绝非个案，保健品行业系统性失守亟待重塑    “优思益”只是冰山一角。事实上，类似的“假洋牌”在保健品行业并不鲜见。

八 | 北京商报“3·15调查”曾揭秘网红保健品Joybaby，声称法国品牌、英国生产，背后生产商却只有1名员工，股本仅为1英镑。2024年8月，河南中牟还破获一起假奶粉案，犯罪分子用植脂末和麦芽糊精勾兑所谓“进口奶粉”，涉案金额达数百万元。

九 |     人民日报在评论中指出，“假进口”保健品产业链之成熟令人愤慨：国内工厂生产、委托营销公司“洋品牌化”、编造海外背景、购买国际奖项、聘请外籍人士冒充专家、投放种草笔记、邀请明星推广，最后通过保税仓“洗白”。从权健虚假宣传到华林传销骗局，再到如今的“优思益”假进口事件，保健品市场的乱象反复上演，根源在于部分商家利欲熏心、平台监管缺位，以及行业标准执行不力。    人民日报在评论中直言，此次“优思益”调查必须“彻查一案，斩断一链，规范一类”。多位业内人士指出，要终结“假洋牌”乱象，仅靠个案查处远远不够，必须系统施治： 一方面建立跨境商品全链条溯源体系，要求平台公开原产地证明等核心信息；另一方面压实平台的主体责任，让平台真正承担起“守门人”的职责，而非仅仅充当“流量收银台”。    优思益的38次抽检合格，讽刺性地证明了这样一个事实：不是国产保健品“不行”，而是“假洋牌”的谎言模式让消费者付出了十倍溢价。

十 | 当一份真诚的品质被谎言包裹着售卖，伤害的不仅是一个品牌的名誉，更是整个国产保健品产业的信心生态。    值得欣慰的是，今年4月1日起施行的海关注册登记和备案企业信用管理办法，已开始构建以信用为基础的新型监管机制，对失信企业实施联合惩戒。治理“假洋牌”，必须让造假者付出真正的代价——不是简单的下架退款，而是从法律层面追究到底，让“元凶”和“帮凶”都无处遁形。

            

申请创业报道，分享创业好点子。点击此处，共同探讨创业新机遇！。

Current article:http://vdqk.cesangrangshunzashuangruijiu.pics/wa8le/sjj4k.html

Published on:14:08:33